Right Keywords Strategy to Save your PPC Budget

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Right Keywords Strategy to Save your PPC Budget

PPC ads give you more traffic in a short time. Before that, you should invest a considerable amount in ads. If you do not have control over your ad

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PPC ads give you more traffic in a short time. Before that, you should invest a considerable amount in ads.

If you do not have control over your ad campaign, you will have to spend more. A trusted PPC company keeps you in focus and cuts costs. Here are some ways to cut your expenses.

Keyword Research

Your landing page is where your visitors will end up. Make sure that you have relevant content on your page. There should be product descriptions. You also need a relevant copy. Try to think of search terms that will fetch your content. These terms will direct your visitors to your landing page.

Ask these questions. What keywords would fetch your page in the search results? What is your audience looking for? What words best describe your products?

Move from the general to the particular. Try to go as specific as possible. Do not forget about the variations in the keywords. Try to find the synonyms, short forms, plurals, and spelling errors. It will trigger your ads.

For effective keyword research, learn about the different types. You can organize keywords based on location, size, and customer intent. Knowing this will help you do better research.

  • Market-segment keywords

These keywords are specific to the industry or the brand. They are about products and services within the industry.

  • Related Keywords:

People might not always use the keywords that fetch your products. They might search for products somehow related to what you offer.

  • Customer-defining keywords:

These keywords help you to drive your target audience to your site. They are about a specific set of customers.

You can divide your target audience based on gender, age, and demographics. People identify themselves when they use these search terms.

  • Product Keywords:

These keywords are about specific products of a company. Customers will find your products through these keywords.

  • Branded Keywords:

These keywords include your brand name. They also have the product name and type.

  • Competitor Keywords:

These keywords include the brand names of your competitors together with the products. Competitor keywords help you to attract an audience who are looking for similar products and services. They might come to you if you target them.

But do not overdo competitor keywords. It might eat your budget. So, use them minimally.

You need a strong landing page before you do keyword research. So, make sure your landing page is optimized. If you need help with your landing page, hire a digital marketing agency that offers website designing services.

Geographical Keywords:

These keywords include the location of your business, the target audience, or the place of delivery. These keywords will have the names of your products and services. At the trail, the keyword will include the location.

Geographic keywords help to target the audience in your locality. It is helpful for small businesses. They can use these keywords to drive people to their stores.

Geographic keywords are easy to rank. You will have less competition for these search terms. Most websites focus on a large audience. Content focusing on the local community is very little. Try to use as precise a location as possible. It will further improve your rankings.

It is expensive to run ads for high-ranking keywords. Most companies target the nation. They could also target international customers. Try to narrow down your target location. Few companies will rank for your city or community. Lower competition means lower cost.

You will get quality traffic from these keywords. It will lead to more sales.

And do not forget to add negative geographic keywords. Exclude places that are not on your target list. A digital marketing agency offering SEO, PPC, and website designing services can help you with negative keywords.

Match Types:

Google groups keywords into three categories:

  • Exact Match Keywords:

These are exact search terms customers type. Google shows your ad only if it finds the exact words or extremely close words in queries.

  • Phrase Match Keywords:

It is a specific search phrase that triggers your ad. The search phrase can come before or after other words. But the query should contain your phrase.

  • Broad Match Keywords:

Google shows ads for variations of your keyword. It shows ads for similar phrases and synonyms.

Match types help you run ads on a limited budget. Combine it with geographical keywords. This combination will help you cut expenses.

Google gives preference to exact match keywords. Get into the mind of your customers. Look for common words that people speak and type. Be as specific as possible to save money. If you do this, you will attract people who will buy from you.

Try to use fewer keywords. Hit the core terms. It will help you save time in optimizing ads. Do not put all your efforts into broad match keywords. It will drive up costs.

Using fewer keywords is crucial. It will help you get quality traffic. After all, the goal of your ad campaigns is sales.

Negative Keywords:

Exclude keywords not relevant to your business. Negative keywords give you more control in your ads. You do not want to rank for keywords like “cheap” and “affordable” if you are a luxury brand.

Read search query reports. It will help you know what terms triggered your ads. Use match types to exclude keywords.

Negative keywords save you money. It adds more control to your campaign.

Jennifer Yesbeck, “18 Types of Keywords Every Marketer Should Know.” Alexa.

https://blog.alexa.com/types-of-keywords/

Accessed October 18, 2021.

Erin Bell, “PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns.” WordStream. March 25, 2021.

https://www.wordstream.com/blog/ws/2013/11/21/ppc-keyword-research-guide

Accessed October 18, 2021.

Melanie G., “Considerations When Using Geographic Keywords On Website Pages.” CONTENT WRITERS. February 24, 2020.

https://contentwriters.com/blog/considerations-when-using-geographic-keywords-on-website-pages/

Accessed October 18, 2021.

Jennifer Yesbeck, “18 Types of Keywords Every Marketer Should Know.” Alexa.

https://blog.alexa.com/types-of-keywords/

Accessed October 18, 2021.

Erin Bell, “PPC Keyword Research Guide: How to Find the Words for Your Paid Search Campaigns.” WordStream. March 25, 2021.

https://www.wordstream.com/blog/ws/2013/11/21/ppc-keyword-research-guide

Accessed October 18, 2021.

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