The packaging of goods is important to be unique and attractive in order for them to sell more. The marketing department of any company have full focu
The packaging of goods is important to be unique and attractive in order for them to sell more. The marketing department of any company have full focus on making sure that their packaging of goods reflects the latest trends. They are confident that this will help them sell more in comparison to other companies who do not focus as much attention towards it.
Product packaging is as important as the sale is important for brands. Product packaging increases brand awareness: There are millions of companies around us who sell same kind of products as ours do. But only a few are able to attract customers’ attention with their product branding techniques. Every time, consumers like appearance and feel of a product as well the packaging.
By creating a distinctive brand identity, you can gain attention from people and can be recognized easily in the market. Product packaging is a good advertising tool. When we go to shop for groceries or other daily needs, our eyes are always searching for something different within a particular category. So, when choosing material people prefer kraft packaging boxes than others. Because it has standard features including characteristics of every other material in it.
Here are the 10 basic reasons which shows impact of packaging on the sales of products in the market:
1. Product promotion-
The first purpose of any company in making sure that their product has a unique and attractive packaging is because they want it to stand out from the rest. This will give them an edge over others who do not have this kind of packaging. If a product is packaged in an attractive and unique way, the chances of it selling increase.
2. Protection of items-
The second purpose of packing material you can see in the markets which is to protect the products from dirt and water. For this reason, there are different types of packaging such as cartons for food items and plastic bags for others. The packaging has unique design to protect the goods from physical damage and exposure to dirt, moisture, dust particles etc. It also provides security against theft of products.
3. Packaging increases durability of goods
‘We need to put our products in the right packaging to win the market.’ It is said that around 80 per cent of consumers admit they would not purchase a product if it wasn’t packed in the