With the rapid development of the technology age, people can easily connect to exchange information, trade goods, or use services with each other, no
With the rapid development of the technology age, people can easily connect to exchange information, trade goods, or use services with each other, no matter where they are. Therefore, businesses need to change their sales and marketing thinking 4.0 accordingly. Here are 10 online marketing tips in the 4.0 era that you should not ignore.
1. Integrating augmented reality (AR) into social networks
Applying the positioning system to social networks will help brands run AR content to users at the right time and in the right place.
And Pokemon Go is a pioneer in this idea, it is likely that Instagram and Facebook will soon apply this technology to their platforms.
2. Professional live video
In 2021, live video has been and is trending, but coming to a higher level, adding more features to this tool.
Currently, it is growing exponentially. Over 80% of users said they would rather watch a live video than read a blog post, Facebook also reports a live video gets 3x more viewers.
It can be said that live video is a great way to connect with customers, and it will be even better if it is done professionally, with high-quality images by supporting devices.
3. Marketing via mobile video
Over the first 6 months of 2021, mobile video consumption has increased very quickly and this is also the first time to witness a decline in video consumption on desktops and tablets.
Famous social networking platforms all use mobile video such as Tiktok, Facebook, Instagram, … this is a great marketing opportunity.
Through short videos, brands can market their products, they can only offer discounts and coupons through short videos to attract customers.
So, to stay ahead of this tough competition, marketers need to plan for mobile video. Make video a trend to boost search rankings, engagement, and website traffic.
4. Voice Marketing
As more and more people get used to voice search in a more popular way, through technologies such as smartphones, smart speakers, laptops, tablets, etc., it is estimated that by 2022, more than 50% of the internet search will be done by voice.
Therefore, marketers need to grasp the development direction of this digital marketing to build content to attract new customer groups.
5. Contextual advertising
Currently, when data protection issues (GDPR) are tightening, marketers must gradually turn to contextual advertising.
The contextual advertising system will scan the main content of the website and deliver ads that are relevant to the content of the page.
If the open rate of emails is as high as 22%, the reach rate of fan page and profile is less than 10%, the open rate of chatbots is up to 90%. A fully automated, easy to measure, fast, and convenient market training, sales, and care system will definitely change the way you still do Marketing.
7. Social media strategy
According to Tim O’Reilly of O’Reilly Media, social media once said, “It’s not about you, your product or your story. It must create value for the community in which you are. The more value you bring to the community, the more benefits the community will bring to you.”
Currently, a series of social networks such as Facebook, Tiktok Twitter, Go, Yume … develop, marketers have more options to reach the community.
When using this form, businesses often advertise in the form of images and video clips that are capable of spreading and attracting comments. Interactivity is the outstanding advantage of this type of marketing compared to traditional types of marketing.
8. Understand the customer’s shopping journey
Take advantage of data sources including addresses, habits, behaviors, needs, etc. to follow customers, find out what they are interested in, then design marketing strategies to reach customers in the most effective and long-term way. Offer attractive discounts, coupons, and discount codes to attract customers. This is an extremely useful and important tool in the 4.0 marketing trend.
9. Brand face
Marketers need to grasp the popularity, influence of the Kol on society, what field they are developing in, who is the audience that is interested in them, and the fans they belong to. your potential customers or not.
From there, come up with a marketing strategy that is suitable for your budget and goals, to increase the ability to promote products and attract a lot of people’s attention.
10. Native advertising
Users are probably too familiar with reading advertisements, promotions, discounts … so they are extremely indifferent. Therefore, do not rush to advertise your product. Give the right messages, valuable shares to build trust. Subtly place ads that intertwine with content or an advertisement that focuses on solving customers’ problems and interests.
Above is an article about 10 online marketing tips in the 4.0 era. Hope the article will bring useful knowledge about online marketing for you. Good luck.